Zee unveils new logo  ( July '15,2003, HBL)

IN a bid to differentiate itself, Zee News has a new unveiled a new logo and launched a new advertising campaign with the baseline Haqeeqat Jaisi, Khabar Waisi.

The campaign is created by Leo Burnett, Delhi and will use TV, print, outdoor, radio and other media. Mr Laxmi Goel, Director, News Group, Zee Telefilms Ltd, "This is part of our continuous process of evolving the Zee News brand, so that it continues to remain relevant, vibrant and in turn positively impact the people".

"The positioning is based on a deep understanding of Zee News's brand values.''