 A glittering ensemble of creatives of 'Ad Gurus' |
Ad Slogans |
 Celebrities in Indian Advertising
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 Multi-media Campaign |
 Indian Advertising History |
There is more to the advertisement than meets the eye |
The world of sight and sound. |
 Packaging designs- When the products are draped in ingenuity |
 Did you apply for a job or are you waiting to be head-hunted? |
 Delineate some discernible trends in the industrial sectors in Market Overview |
 Special Exhibits |
 If non-standard layouts could help, wouldn't you be hitting the nail on the head? |
 The attempt to arrest mind space through hoardings |
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Think it over...
“No one can make you feel inferior without your consent.”
- Eleanor Roosevelt |
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IRS shows media fragmentation
The icing on the cake has come at the cost of slicing of the cake.
The Indian Readership Survey (IRS) 2008 — currently the only benchmark for gauging readership of print publications, as the National Readership Survey remains “in hibernation” till 2009 — has released its first-round findings, painting a picture of the print media rife with fragmentation.
DTH cos hope to break even with carriage fee
With mounting losses plaguing DTH operators, Tata Sky and Dish TV, both the players have now resorted to charging carriage fee from new channels for shoring up their revenues.
NEWSMAKER: Abhijit Pawar
It's hard to believe but true. Within a day of the launch of his brand new English daily Sakaal Times, Abhijit Pawar, managing director of the Rs 350-crore Pune-based Sakal Media Group, was taking a flight to Disneyland (Orlando) for a month-long vacation with his family — wife and two children, aged eight and six years.
'Saas-bahus have their place but not on prime time'
When Samir Nair was with STAR, he "invented" the saas-bahu soaps. With NDTV Imagine — which he started a year ago not really in a garage but in the business centre of a five-star hotel in Mumbai — he is betting on a decline in this genre's popularity and eventual relegation to daytime slots.
What actually is Web 2.0 and why should you care?
Yesterday was the start of the Web Innovation Summit in Mumbai and the first panel, for which I was the moderator, focused on ‘What is Web 2.0'.
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