| 1960 |
-
|
Advertising
Accessories, Trichur started |
| |
-
|
Marketing
Advertising Associates, Bombay set up |
| 1961 |
-
|
Industrial
Advertising Agency, Bombay comes into existence |
| |
-
|
Bal
Mundkur quits BOMAS to set up Ulka the same year |
| 1962 |
-
|
India's
television's first soap opera - Teesra Rasta enthralls |
| |
|
viewers |
| 1963 |
-
|
BOMAS
changes names to SH Benson's |
| |
-
|
Stronach's
absorbed into Norvicson |
| |
-
|
Lintas
heading for uncertainty |
| |
-
|
Levers
toying with giving its brands to other agencies |
| |
-
|
Nargis
Wadia sets up Interpub |
| |
-
|
Wills
Filter Tipped cigarettes launched and positioned as made for
|
| |
|
each
other, filter and tobacco match |
| 1965 |
-
|
Kersey
Katrak sets up Mass Communication and Marketing (MCM) |
| 1966 |
-
|
Government
persuaded to open up the broadcast media |
| |
-
|
Ayaz
Peerbhoy sets up Marketing and Advertising Associates (MAA) |
| 1967 |
-
|
First
commercial appears on Vividh Bharati |
| 1968 |
-
|
Nari
Hira sets up Creative Unit |
| |
-
|
India
wins the bid for the Asian Advertising Congress |
| 1969 |
-
|
Sylvester
daCunha left Stronach's to run ASP; later sets up |
| |
|
daCunha
Associates |
| 1970 |
-
|
Frank
Simoes sets up Frank Simoes Associates |
