Indian Advertising History

Years

Intro

1900s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

 
The 1900s

1905
-
  B Dattaram & Co claims to be the oldest existing Indian agency in
  Girgaum in Bombay
1912
-
  ITC (then Imperial Tobacco Co. Ltd.) launches Gold Flake
1920s
-
  Enter the first foreign owned ad agencies
-
  Gujarat Advertising and Indian Advertising set up
-
  Expatriate agencies emerge: Alliance Advertising, Tata Publicity
-
  LA Stronach's merges into today's Norvicson Advertising
-

  D J Keymer gives rise to Ogilvy & Mather and Clarion

1925
-
  LR Swami & Co, Madras
1926
-
  LA Stronach & Co (India) Pr. Ltd, Bombay starts
-
  Agency called National set up for American rather than British
      advertisers
-
  American importers hire Jagan Nath Jaini, then advertising manager
  of Civil and Military Gazette, Lahore. National today is still run by
      Jaini's family
-
  Beginning of multinational agencies
-
  J Walter Thompson (JWT) opened to service General Motors business
1928
-
  BOMAS Ltd (Formerly DJ Keymer & Co Ltd) set up
1929
-
  J Walter Thompson Co Pr. Ltd formed
 
(Compiled from books, articles, journals and inputs from professionals in the industry)

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