 A glittering ensemble of creatives of 'Ad Gurus' |
Ad Slogans |
 Celebrities in Indian Advertising
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 Multi-media Campaign |
 Indian Advertising History |
There is more to the advertisement than meets the eye |
The world of sight and sound. |
 Packaging designs- When the products are draped in ingenuity |
 Did you apply for a job or are you waiting to be head-hunted? |
 Delineate some discernible trends in the industrial sectors in Market Overview |
 Special Exhibits |
 If non-standard layouts could help, wouldn't you be hitting the nail on the head? |
 The attempt to arrest mind space through hoardings |
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Think it over...
“No one can make you feel inferior without your consent.”
- Eleanor Roosevelt |
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MARKETING AND ADVERTISING NEWS (MAN)
Wednesday, August 08, 2007
(updated daily at 9.30 am - IST)
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A message from the media
The Ad Club Bombay’s Media Review is a relatively new fixture on the calendar — but just like the industry it focuses on, it’s picked up quite a bit of steam in a short span of time. |
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The long ad of the law
The age of punters wearing sandwich boards featuring advertisements might be dead, but the concept of people as media vehicles endures. Frustrated by fragmentation, some brands have taken a different route to arrest the consumer’s attention. They’ve focused on the one figure who’s both ubiquitous and commands a certain degree of attention and respect — the local constabulary. |
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One network to bind them
Among the most enduring and romantic concepts in the marketing communication industry, one is that of the independent agency — a small feisty shop that holds its own against and trumps the large behemoths. |
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Zee Interactive, ETC to merge
In a bid to boost the prospects of its subsidiary ETC Networks, Zee Entertainment has decided to merge another subsidiary, Zee Interactive Learning Systems, into the company. |
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Its not just hype, hyper markets shall rule
Brick by brick, the retail world is betting on the hypermarket to take growth beyond hoopla.
That’s par for the course, if one looks at the successful retailing formats in emerging markets.
Hypermarkets offer customers a destination shopping experience with everything available under one roof. |
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