March 02, 2002
(The Hindu Business Line)

Radio jingles online

MAGINDIA.COM, an online advertising gallery, is reportedly the first Indian Web site to have an online archive of radio jingles.

This new section on radio jingles was launched recognising the increasing importance given to radio by media planners and buyers. Magindia.com has also increased its agency creative archives figure to 20,000 to reportedly become the largest collector of Indian advertisements in the world. At present, Magindia has a collection of two lakh ads spanning over 10 years across product categories in its offline archive. Magindia also showcases collection of ads created by the parent company, Mudra Communications, since 1980.

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