Bawdy copy  ( June '6,2007, ET)

Card Games We’ve heard that O&M Bangalore ventured into some very direct marketing recently, with a recruitment campaign for creative directors. We’ll let you judge whether the objective was to recruit people or to have a direct marketing entry in the ‘recruitment’ category, but we do know that at least a few of those who received the communication didn’t seem to have the desired reaction of rushing to the Ogilvy offices to be auditioned. Cause for worry at Ogilvy? Maybe not in isolation, but we have also noticed posters for an employee referral programme adorning the agency’s walls. They’re offering big money for senior-level references, so obviously there are quite a few chairs waiting to be filled.

Cheeni Kum,Confusion Zyaada

Could ‘cheeni kum’ be used to describe the creative department at Lowe, who are still waiting for the annual bon bons of the internal Lowe creative awards. It seems everything is ready for this year’s ceremony to roll — the trophies are in and even a viral film announcing the Lowe Show is in cyberspace.

The only problem is no one knows precisely when the awards are going to be handed out, as Lowe’s creative head Balki has been tied up with the release of Cheeni Kum. Now that Balki has announced his second feature film, we wonder if he’ll take time out for this year’s awards. Or will Lowe settle for the second oldest trick in the book — making it a biannual award?

Got any gossip too good for the watercooler?

Funny emails floating around your office? Seen a scam in someone’s portfolio? Send them to us at bawdy.copy@timesgroup.com. We’ll dish all the dirt you dish to us...