Amitesh Rao joins Rediffusion DYR as Na- tional Business Head on Airtel  ( May '23,2007, The Hindustan Times, Mumbai)

AMITESH RAO has joined Rediffusion DYR as the national business head on Airtel. His appointment is a conscious effort of RDYR towards adding focus, augmenting strategic leadership and driving national synergies for Airtel.

While Rao will be overseeing the business nationally, his focus will be on ensuring strategic direction and partnering the client in achieving and exceeding business goals. Rao has moved to RDYR from JWT Delhi, where he used to handle Pepsi account. He is expected to bring in strategic vision and direction to the Airtel account.