Hyundai shifts Rs 50-cr media biz to Cheil  ( May '26,2005, HBL)

HYUNDAI Motor India Ltd (HMIL) has awarded its media business of Rs 50 crore to Cheil Communications. The account was earlier with Madison Media.

According to Mr Sanjeev Shukla, Manager (Marketing), HMIL, the account has been shifted since Cheil is handling only two accounts — Hyundai and Samsung — thus ensuring total dedication by the agency.

Incidentally, Cheil has been handling HMIL's creative business too.