TV Today ropes in Ganguly  ( July '15,2004, ET)

TV Today Network-- which operates the news channels Aaj Tak and Headlines Today-- has tied up with Indian cricket captain Sourav Ganguly for exclusive cricketing insights during the various cricket tournaments in the coming year.

Following the tie-up two special segments Seedhe Sourav Se and Captain Speak have been added to the programming structure of Aaj Tak and Headlines Today respectively.

Sourav will provide exclusive pre and post match inputs in the news channels. The shows will commence from the upcoming Asia Cup starting this week.

According to a news release, TV Today Network's spokesperson Rajesh Sheshadri, said, "India is a cricket lovers nation and our interest in the game surpasses all other passions. We have tried to innovate in the interest of the viewers.

This association is another step in that direction. Sourav will showcase the mindset of the Indian cricket team and thus take viewers closer in the actual excitement and happenings of the match."