Eros Jewellery ties up with Nift  ( November '8,2003, ET)

Eros Jewellery is planning to penetrate the domestic market with its range of 18-carat jewellery by next month.

As per the plan, it would open franchisee centres major cities like Hyderabad, Mumbai, Chennai, Banglaore, and Delhi.

The company has tied up with Nift for jointly organising fashion shows across the country, wherein models would display Eros jewellery along with the dresses designed by the Nift students. The first such fashion show was organised in Hyderabad. It would be followed by shows in cities like Mumbai, Chennai, Bangalore and Delhi.

The company has been in the business of manufacturing and exporting coloured stones to Cartier, Tiffany, and Movado in the US and other EU countries since 1986.