Tanishq Joins Hands With Shopper’s Stop To Set Up Boutiques  ( October '10,2003, FE)

Tanishq, the jewellery division of Titan Industries Ltd, has entered into a tie up with Shopper’s Stop to set up Tanishq boutiques within select Shopper’s Stop stores. The first such boutique will be opened at Shopper’s Stop in Hyderabad.

Addressing the media, Tanishq COO Harish Bhat said, “It is the first time Tanishq is coming out of its retail model of exclusive showrooms. The boutique will be modeled in the lines of Tanishq exclusive showrooms and will offer the whole range of Tanishq jewellery for customers.” The Hyderabad store will be a pilot project and depending on the success the company will open stores in Delhi and Mumbai Shopper’s Stop too, Mr Bhat said.