D'damas launches new diamond jewellery  ( October '9,2003, HBL)

THE international jewellery brand, D'damas, has launched a collection of signature diamond jewellery in association with the International Indian Film Academy (IIFA).

The range, called IIFA Glitterati Collection from D'damas, comprises diamond jewellery for men and women made in 18 k gold, and reflects the personality of film stars like Akshay Kumar, Mahima Chaudhary, Simran, Celina Jaitley and Suniel Shetty.

The range is priced upwards of Rs 15,000 and combines traditional Indian motifs with international settings.

A part of the sales proceeds will go to the IIFA Charity Trust, which assists families of film workers affected by injury or accidents during the course of work.