Turner International to be ad sales agent for Zee English  ( June '19,2003, ET)

AOL Time Warner group firm Turner International, on Wednesday said it will be the exclusive advertising sales agent for Zee Telefilms' English entertainment and lifestyle channels Zee MGM, Zee English and Trendz.

"Under the agreement, Turner will use its in-house expertise in India and internationally to promote the channels to advertisers in India and work with clients and agencies to increase advertising revenues on the channels," Turner International India Pvt Ltd said in a press statement here.

The agreement is an expansion of the partnership between Zee and Turner, which began in December 2001 when the two formed a joint venture company - Zee Turner Ltd - to manage distribution and trade marketing for a bouquet of Zee and Turner channels as well as third party channels in India and South Asia.

According to Dev Naganand, Director Zee Telefilms Ltd, "We have shared a very good relationship with Turner. They have the required expertise in handling advertising sales of English channels. We are confident that Zee's premium properties, which are gaining in popularity and appeal, will benefit tremendously from this association."

Anshuman Misra, Managing Director, Turner International India, said "with the addition of these channels, we have expanded our portfolio of tools with which we can create even more innovative marketing packages for advertisers to target consumers across a broader demographic spectrum."

For Turner, the addition of Zee's three channels augments the variety offered by Turner to advertisers, adding general entertainment, movies and fashion to the existing line-up of entertainment and news provided by Cartoon Network and CNN.