ETC Network to remain free-to-air  ( June '11,2003, HBL)

ETC Network, part of Zee Telefilms Ltd, has announced that its two channels — ETC Music and ETC Channel Punjabi — will remain free-to-air in the post CAS implementation period.

"As a market leader, to be fair to its viewers and to provide them with non-stop entertainment both the channels will continue to be free-to-air. As an FTA channel we plan to further strengthen our reach and connectivity with the viewers," the company said quoting Mr Jagjit Singh Kohli, CEO, ETC Networks Ltd.

The company's announcement comes in the wake of the government mandate asking broadcasters to spell out their status in the CAS scenario.