Indian
Advertising starts with the hawkers calling out their wares right from
the days when cities and markets first began
Shop front
signages
From street
side sellers to press ads
The first
trademarks
Handbills
distributed separately from the products
18th
Century
Concrete
advertising history begins with classified advertising
Ads appear
for the first time in print in Hickey's Bengal Gazette. India's
first newspaper (weekly).
Studios
mark the beginning of advertising created in India (as opposed to imported
from England)
Studios set up for bold type, ornate fonts, more fancy, larger ads
Newspaper
studios train the first generation of visualisers & illustrators
Major
advertisers: Retailers like Spencer's, Army & Navy and Whiteaway & Laidlaw
Marketing
promotions: Retailers' catalogues provided early example
Ads appear
in newspapers in the form of lists of the latest merchandise from England
Patent medicines: The first brand as we know them today were a category
of advertisers
Horlicks
becomes the first 'malted milk' to be patented on 5th June 1883 (No.
278967).
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