| 1990 |
-
|
Marks
the beginning of new medium Internet |
| |
-
|
Agencies
open new media shops; go virtual with websites and |
| |
|
Internet
advertising |
| |
-
|
Brand
Equity (magazine) of The Economic Times is born |
|
1991
|
-
|
First
India-targetted satellite channel, Zee TV starts broadcast |
| |
-
|
Close
on the throes of the Gulf War enters STAR (Satellite |
|
|
Transmission
for Asia Region) |
| 1992 |
-
|
Spectrum,
publisher of A&M, constitutes its own award known as |
| |
|
'A&M
Awards' |
| |
-
|
Scribes
and media planners credit The Bold And The Beautiful |
| |
|
serial
on STAR Plus channel as a soap that started the cultural |
| |
|
invasion |
| 1993 |
-
|
India's
only advertising school, MICA (Mudra Institute of |
| |
|
Communications
Ahmedabad), is born |
| |
-
|
Tara
on Zee TV becomes India's first female-centric soap |
| 1995 |
-
|
Advertising
Club of Bombay calls its awards as Abby |
| |
-
|
Country's
first brand consulting firm, SABRE (Strategic Advantage for
|
| |
|
Brand
Equity) begins operations |
| 1996 |
-
|
The
ad fraternity hits big time for the first time by bagging three
|
| |
|
awards
at the 43rd International Advertising Festival, Cannes |
| |
|
Sun
TV becomes the first regional TV channel to go live 24 hours |
| |
- |
a
day on all days of the week |
| 1997
|
-
|
Media
boom with the growth of cable and satellite; print medium |
| |
|
sees
an increase in titles, especially in specialised areas |
| |
-
|
Government
turns towards professional advertising in the private |
| |
|
sector
for its VDIS campaigns |
| |
-
|
Army
resorts to the services of private sector agencies |
| |
-
|
Advertising
on the Internet gains popularity |
| |
-
|
Equitor
Consulting becomes the only independent brand consultancy |
| |
|
company
in the country |
| |
-
|
Several
exercises in changing corporate identity |
| |
-
|
For the first time ever, Indians stand the chance
of winning the $ 1- |
| |
|
million
booty being offered by Gillette as part of its Football World
|
| |
|
Cup
promo 1998 |
| |
-
|
Events
assume important role in marketing mix |
| |
-
|
Rise
of software TV producers banking on ad industry talent |
| |
-
|
Reinventing
of cinema -advertising through cinema begins |
| 1998 |
-
|
Lintas
becomes Ammirati Puri Lintas (APL) |
| 1999 |
-
|
B2B
site agencyfaqs.com launched on September 28, 1999 |
| |
-
|
The
Advertising Club Bombay announces the AdWorks Trophy
|
