| 1980 |
-
|
Mudra
Communications Ltd set up |
| |
-
|
King-sized
Virginia filter cigarette enters market with brand name |
| |
|
of
'Charms' |
| 1981 |
-
|
Network,
associate of UTV, pioneers cable television in India |
| 1982 |
-
|
The
biggest milestone in television was the Asiad '82 when |
| |
|
television
turned to colour transmission |
| |
-
|
Bombay Dyeing becomes the first colour TV ad |
| |
-
|
13th
Asian Advertising Congress in New Delhi |
| |
-
|
Media
planning gets a boost |
| 1983 |
-
|
Maggi
Noodles launched to become an overnight success |
| |
-
|
Canco Advertising Pvt. Ltd. founded |
| |
-
|
Manohar
Shyam Joshi's Hum Log makes commercial television |
| |
|
come
alive |
| |
-
|
Mudra
sponsors first commercial telecast of a major sporting event
|
| |
|
with
the India-West Indies series |
| 1984 |
-
|
Hum
Log, Doordarshan's first soap opera in the colour era is
|
| |
|
born
|
| |
-
|
Viewers
still remember the sponsor (Vicco) of Yeh Jo Hai |
| |
|
Zindagi!
|
| 1985 |
-
|
Mudra
makes India's first telefilm, Janam
|
| 1985-86 |
-
|
915
new brands of products and services appearing on the Indian
|
| |
|
market |
| 1986 |
-
|
Sananda
is born on July 31. The Bengali magazine stupefies India |
| |
|
by
selling 75,000 copies within three hours of appearing on the
|
| |
|
newsstands. |
| |
-
|
Mudra
Communications creates India's first folk-history TV |
| |
|
serial
Buniyaad. Shown on DD, it becomes the first of the |
| |
|
mega
soaps |
| |
-
|
Price
quality positioning of Nirma detergent cakes boost sales |
| 1988
|
-
|
AAAI's
Premnarayan Award instituted |
| 1989 |
-
|
Advertising
Club Bombay begins a biennial seminar called |
| |
|
'Advertising
that Works' |
| |
-
|
Advertising
& Marketing (A&M) magazine launched |
