| 1970,
1978 |
-
|
National
Readership Studies provided relevant data on |
| |
|
consumers'
reading habits |
| 1970 |
-
|
Concept
of commercial programming accepted by All India Radio |
| |
-
|
Hasan
Rezavi gives the very first spot on Radio Ceylon |
| 1971 |
-
|
Benson's
undergo change in name to Ogilvy, Benson & Mather |
| 1972 |
-
|
Western
Outdoor Advertising Pvt Ltd (WOAPL) introduces first |
| |
|
closed
circuit TV (CCT) in the country at the race course in |
| |
|
Mumbai |
| 1973 |
-
|
RK
Swamy/BBDO established |
| 1974 |
-
|
MCM goes out of business |
| |
-
|
Arun
Nanda & Ajit Balakrishnan set up Rediffusion |
| 1975
|
-
|
Ravi
Gupta sets up Trikaya Grey |
| 1976 |
-
|
Commercial
Television initiated |
| 1978
|
-
|
First
television commercial seen |
| 1979 |
-
|
Ogilvy,
Benson & Mather's name changes to Ogilvy & Mather |
