| 1940 |
-
|
Navanitlal
& Co., Ahmedabad set up |
| 1941 |
-
|
Lux
signs Leela Chitnis as the first Indian film actress to endorse
the |
| |
|
product |
| |
-
|
Hindustan
Thompson Associates (HTA), the current incarnation of |
| |
|
JWT,
coins the Balanced Nourishment concept to make Horlicks |
| |
|
more
relevant to India |
| |
-
|
Green's
Advertising Service Agents, Bombay formed |
| 1943 |
-
|
Advertising
& Sales Promotion Co (ASP), Calcutta established |
| 1944 |
-
|
Dazzal,
Bombay comes into existence |
| |
-
|
Ranjit
Sales & Publicity Pr. Ltd, Bombay started |
| 1945 |
-
|
Efficient
Publicities Pr. Ltd, Madras set up |
| |
-
|
Tom
& Bay (Advertising) Pr. Ltd., Poona begins operations in India |
| 1946 |
-
|
Eastern
Psychograph Pr. Ltd., Bombay set up |
| |
-
|
Everest
Advertising Pr. Ltd, Bombay established |
| 1947 |
-
|
Grant
Advertising Inc, Bombay formed |
| |
-
|
Swami
Advertising Bureau, Sholapur started |
| 1948 |
-
|
RC
Advertising Co, Bombay set up |
| |
-
|
Phoenix
Advertising Pr. Ltd, Calcutta formed |
