Indian Advertising History

Years

Intro

1900s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s


Indian agencies, foreign advertising in the thirties

1931
-
  National Advertising Service Pr. Ltd. Bombay set up
 
-
  Universal Publicity Co, Calcutta formed
1934
-
  Venkatrao Sista opens Sista Advertising and Publicity Services as first
      full service Indian agency
1935
-
  Indian Publicity Bureau Pr Ltd, Calcutta established
1936
-
  Krishna Publicity Co Pr. Ltd, Kanpur begins operations
 
-
  Studio Ratan Batra Pr. Ltd, Bombay established
 
-
   Indian Broadcasting Company becomes All India Radio (AIR)
1938
-
  Jayendra Publicity, Kolhapur started
1939
-
  Lever's advertising department launches Dalda - the first major
 
  example of a brand and a marketing campaign specifically developed   
      for India
 
-
  The Press Syndicate Ltd, Bombay set up
(Compiled from books, articles, journals and inputs from professionals in the industry)

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