Indian Advertising History

Years

Intro

1900s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

In the new millennium
2000
-
  Mudra launches magindia.com - India's first advertising and marketing
 
  gallery
 
-
  Lintas merges with Lowe Group to become Lowe Lintas and Partners
 
  (LLP)
 
-
  bigideasunlimited.com - a portal offering free and fee ideas for money
      launched by Alyque Padamsee and Sam Mathews
 
-
  Game shows like Kaun Banega Crorepati become a rage; media buying
 
  industry is bullish on KBC
  -    Kyunki Saas Bhi Kabhi Bahu Thi marks the return of family-
       oriented soap on TV
 
-
  French advertising major Publicis acquires Maadhyam
2001
-
  Trikaya Grey becomes Grey Worldwide
 
-
   Bharti's Rs 2.75-crore corporate TV commercial, where a baby
       girl is born in a football stadium, becomes the most expensive
       campaign of the year
2002
-
  Lowe Lintas & Partners rechristened Lowe Worldwide
 
-
  For the first time in the history of HTA, a new post of president is
      created. Kamal Oberoi is appointed as the first president of HTA

 

(Compiled from books, articles, journals and inputs from professionals in the industry)

       Do you have facts & figures about Indian Ad History? Please send us

Disclaimer Privacy Policy