The century-old Indian advertising industry has been continuously displaying its brilliance. Every day is recorded with something new in advertising - be it in outdoor, print, TV, radio, internet or any other medium.

In spite of Rs. 8,500 crore billing, the ad industry of our country does not have a 'single-window' ad library or an archive, that gives one access to ads released in India from time to time.

Realising the need and importance of a national-level advertising archive, Mudra Communications has pioneered and initiated the effort to set-up an advertising library - MAGINDIA.

MAGINDIA, a not-for-profit centre is an archive of the entire India advertising collection at one place. MAGINDIA uses state-of-the art Information Technology (IT) and Communication Tools, for selection, collection, documentation, storage and retrieval of ads.

Objectives

- To act as the national level library of Indian marketing and advertising history
- To source, collect, document and preserve the advertisements released in India from time to time in print, TV, Radio, Internet, Outdoor and other media under one roof
- To offer membership and value-added services to the Indian advertising industry, professionals and students via on-line as well as physical access
- To popularise the Indian advertising industry across the globe

In MAGINDIA, every day, hundreds of ads are tracked, digitised and added to the central database.

At present, it has 2 lakh ads of various brands spanning over 10 years across different product categories in its physical archive. There are more than 45,000 agency creatives (across 550 plus product categories and 2000 plus brands) available online. In addition, there's the whole collection of Mudra ads since its inception in 1980.

MAGINDIA has, in fact, created a record by getting an entry as the 'Largest ad library' in the Limca Book of Records 2002.

The Ex Chairman and Managing Director of Mudra, Shri AG Krishnamurthy has donated the entire collection of Mudra Central Archives, which was maintained under his personal supervision during the last two decades, apart from extending the company's substantial financial support and infrastructure, which is worth Rs.10 million to MAGINDIA.

MAGINDIA collates information from about 200-odd publications regularly. At present, it has over 1 lakh press clippings on various product categories and services.

On the basis of data collected, MAGINDIA has developed some products, which are compiled on a regular basis like The Market Overview, Marketing and Advertising Intelligence Information - Ready Reckoner .

From off-line to online. The core of the online site - MAGINDIA.COM - is the creative section.

The ensemble has the very best in contemporary Indian advertising, the work of ad gurus who have made Indian brands popular not just in India but beyond. Definitely, everyone in the advertising industry will have something to learn from our 'Ad Legends.'

Not one to mince words, MAGINDIA.COM is the only site in the world to bring together different types of agencies' creative work - whether they are advertisements (in Print, TV, outdoor or banner), mailers, packaging designs, PoPs, logo or symbols.

In fact, well-known search engines like Yahoo, Google, Lycos, Excite , Alltheweb and Infoseek.com have listed MAGINDIA.COM at the top, among the online advertising galleries in the world.

MAGINDIA.COM has won Golden Web Award, Tritia's Gold Award of Excellence, Best on the Web, WPG Goldsite Award, The Critical Mass Award Krista Korner's Award of Excellence-Silver Believe 2 Achieve Webmaster Award of Excellence Paxsites Award of Excellence Stellar Site Award ,Arlana's Corner Beautiful Website Award,Best of the Web Award,John Russell's Site Award,Top Site Award, Pamela's Award of Excellence Silver 2000,BowWow Meeow award, Krystalnet award and Custom Content Design Award , Elite Site Award, A1pyro Award of Excellence, Mylo Award Gold, Mac's Blue Ribbon Award and Scorpiosite - Cool Site Award and many more...

The accolades showered by them propel us further to 'Live our dream'.

We aim for the day "When one thinks or needs an Indian ad, he/she must think of MAGINDIA." At MAGINDIA.COM, you find the answers to all your queries relating to Indian Advertising.